According to Caesar’s press release, the upgraded platform will make it easier for players to find the games they’re seeking. In addition to multi-lobby navigation, Caesar’s new platform will include a “for you” tab. This will allow customers to continue playing where they left off, in addition to offering up new games. The company says loading times will be cut down with “lightning-fast functionality”.
Customers will also see a redesigned custom interface. This will enable players to have access to “bespoke and exclusive title additions” and personalised promotions.
“The newly upgraded Caesars Palace Online Casino app delivers on our player promise to raise the bar in terms of functionality, ease of use and enjoyability,” Caesars SVP and chief igaming officer for Caesars Digital said via press release. “This new mobile app strengthens our ability to provide our players with an experience that is fully customised to their online play habits. While leveraging our unrivalled Caesars brands and omnichannel experiences that can’t be matched.”
Four lobbies will be easily accessible with Caesars
In the upgraded app, live-dealer games, new games, slots and table games will each have their own accessible lobby. Players can click from the front page multi-lobby navigation space into the lobby of their choice to begin playing. Under the “for you” tab, customers will find the last game they played and other titles that might be of interest.
In terms of speed, Caesar’s says the “experience has never been faster with speed enhancements that jump off the screen”. Players will be able to take advantage of an “easy-to-find” search function to quickly locate specific games.
“Caesars Palace Online Casino’s refresh is centred around giving our online casino players an experience that stands out from the ordinary,” Michael Mastrangelo, vice-president of product, igaming at Caesars Digital said in the press release. “Our new mobile app redefines the online casino player experience with seamless functionality and product innovations that are brand new to the industry.”
The app features the Caesar’s Palace Online Casino colour palette, but will continue to “feel familiar”.
Caesars online casino product is available in Michigan, New Jersey, Ontario, Pennsylvania and West Virginia.